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Toyota develops new pre-collision system with steering assist

A number of automakers are working on developing fully autonomous cars, but it looks like the groundwork for such technologies will likely show up first as semi-autonomous systems for both safety and convenience. Following recent announcements from Nissan and Ford in this area, Toyota has now released information for some of its advanced semi-autonomous technologies that could be offered in production cars over the next few years.
On the safety front, Toyota's new pre-collision system with pedestrian-avoidance steering assist is aimed at protecting the folks who aren't in the car. This system combines visual and audible alerts with automatic brake assist and automatic steering. If warnings don't get the driver to slow down, the brake assist kicks in if a collision is very likely, but if that is still not able to avoid the impending collision (and if there is enough room to do so), the car can automatically steer itself around the pedestrian. This sounds most beneficial for last-second dangers such as a person accidently stepping out into the road in front of a car. Toyota hopes to have this technology available to customers by 2015.
The Japanese automaker is also testing a suite of technologies called Automated Highway Driving Assist (AHDA). The key part of this is a new adaptive cruise control system that uses vehicle-to-vehicle (V2V) communications rather than a radar-based system. This cooperative-adaptive cruise control allows vehicles to communicate their acceleration and deceleration data with other cars, which Toyota says this helps to improve fuel efficiency and traffic flow. Also a part of AHDA is the Lane Trace Control feature, which sounds like a next-gen lane keep assist. This system uses cameras, radar and a computer to keep the vehicle in a "smooth driving line" by being able to change steering angle, engine torque and braking force. Toyota says this technology could be in place by the "mid-2010s."

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2014 Lexus CT shows new face on each side of the Pacific [w/video]

Earlier today, Lexus officially took the wraps off its 2014 CT 200h at the Guangzhou Motor Show, and now we've gotten a chance to inspect the updated hybrid hatchback right here at the LA Auto Show.
As expected, the most prominent change made to the CT's styling is the addition of Lexus' signature spindle grille. Additional changes include new wheel options and revised front and rear fascias, but our favorite update to the car is to the headlights, where there is no longer a gap in the middle of the LED running lights. The luxury hatchback has also received some changes to the cabin, including an updated instrument gauge cluster, a new fixed nav screen that replaces the previous folding unit and a freshened combination of cabin materials.
No changes have been made to the CT's hybrid powertrain, meaning the model will carry on with a 134-horsepower 1.8-liter Atkinson-cycle four-cylinder paired with a drive motor and an electronic continuously variable transmission. Fuel economy ratings likely won't stray too much from the 2013 model's 43 miles per gallon city and 40 mpg highway ratings.