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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2015 Lexus GS 450h also getting F Sport treatment

Lexus is making the 2015 model year version of the GS 450h a bit more appealing with the addition of 18-inch, split five-spoke wheels as standard equipment, and the optional F Sport package to really turn things up. The infotainment system is also getting a few, minor tweaks. Lexus has not officially released photos of the GS 450h F Sport, or a car with the updated wheels.
Previously exclusive to the GS 350, the F Sport package sharpens up the GS 450h behind the wheel to make it a bit more engaging. Ticking that box sharpens the adaptive suspension, especially in Sport S+ mode, and it adds 19-inch wheels with larger front brakes and high-friction pads, as well. If buyers want to go even further, the Lexus Dynamic Handling system is also available to add active rear steering, Lexus spokesperson Bill Kwong told Autoblog. The powertrain is left alone, though, and its hybrid-assisted 3.5-liter V6 producing 338 total system horsepower still returns 29 miles per gallon city, 34 mpg highway and 31 mpg combined.
The F Sport package also adds a mesh grille and new front bumper and, at the back end, buyers get a rear lip spoiler and revised lower valence panel. Inside, there's a sport driver's seat with 16-way power adjustability, a black headliner and added aluminum trim.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.