2006 Lexus Gs300 Awd Navigation W/ Backup Cam Fully Loaded Luxury Sedan Gs 300 on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2015 Lexus NX offers bold design, compact luxury

Meet the all-new NX, Lexus' entry into the space occupied by the likes of the BMW X1 and Mercedes-Benz GLA. Based off the LF-NX Concept and sharing much of the design language seen on the polarizing IS sedan, the NX looks to be a rather sporty Lexus crossover.
The big news here is under the hood: the NX will be the first Lexus to use a turbocharged engine. That's right, a 2.0-liter, turbocharged four-cylinder can be found in both the NX 200t and NX 200t F Sport. There will also be an NX 300h, and if Lexus' nomenclature remains consistent, we already know all about that one. As of right now, there aren't a lot of details on either powertrain, although with the NX's Beijing debut still over a week away, here's hoping we know more soon.
As for that design... well, we're waiting to see it up close. The initial reaction from the Autoblog team has been mixed so far. Like the IS, there are plenty of sharp angles, while the front is dominated by the brand's spindle grille. Lexus' designers have refined the shape of the headlights, giving them a cleaner overall look than on the pioneering IS. In back, LED taillights come standard. According to Lexus, 17-inch wheels are the base rollers, while 18s are optional.

Lexus NX begins production in Japan [w/videos]

Lexus entered new territory this past April when it revealed the new NX compact luxury crossover at the Beijing Motor Show, but it wasn't until now that the Toyota luxury division actually started building them. The first production examples started rolling off the assembly line last week at the Miyata plant in Japan, with the accompanying turbo engines built at the adjacent Kanda plant.
The arrival of the NX marks both the first time that Lexus has produced a compact crossover - an increasingly important segment for luxury automakers - and the first time Lexus has offered a turbocharged engine, one of two options alongside the hybrid version. The NX builds on two previous competences exhibited by Toyota: one is the RAV4, which pioneered the compact crossover segment back in 1994, the other being the Lexus RX that was among the first luxury crossovers when it arrived in '97.
Lexus reports that it has already taken some 6,500 pre-orders in Japan alone, with many more coming in from markets around the world - including ours, where it is sure to be a key player for the Japanese automaker alongside the hot-selling RX. Watch the videos below to see the NX starting its production run in Japan.