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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2013 Lexus GS450h [w/video]

An Unlikely Star in the Lexus Stable
Think about Lexus for a second. Odds are your gray matter is busy regurgitating images of the company's middle-aged RX crossover or possibly the midsize ES sedan. As the volume movers for Toyota's luxury fleet, the two are the default ambassadors for everything with an italicized L pinned to the grille, and that's a damned shame. As the 2013 GS450h is so willing to point out, Lexus engineers are busily crafting models that offer drivers more than a safe luxury choice.
As the master of fuel-sipping battery propulsion, Lexus has brought the impressive width of Toyota hybrid engineering to bear on the GS450h. The result is a vehicle that manages to sneak its hybridness by you with buttery acceleration, stone quiet operation and brakes that don't feel like you're trying walk around the house in Velcro socks. The drivetrain doesn't feel the need to beat you over the head with its battery pack or announce to the neighborhood that you're saving the world one whispery mile at a time. Both driver and passengers get to enjoy a luxury car that just so happens to be a hybrid instead of the other way around.

Toyota offered $146.5 million to build Lexus ES in Kentucky

Toyota posted a media advisory yesterday saying that Akio Toyoda, president of Toyota, and Jim Lentz, CEO of Toyota North America, would be making a production announcement tomorrow in New York City, and Automotive News reports that the automaker will be announcing a plan to domestically produce the Lexus ES. According to the report, numerous plants are competing to build the ES in North America, and the State of Kentucky has offered the automaker up to $146.5 million to build the luxury sedan at the Georgetown, KY assembly plant.
If Georgetown gets the ES, which has been built in Japan since its debut in 1989, it would be built alongside the Toyota Camry, which is somewhat ironic since in our review of the 2013 Lexus ES350, we wrote that this ES finally says "goodbye to its Camry roots." In order to get the whole amount offered, the article states that Toyota would have to invest $531.2 million and hire 570 full-time workers at the plant, which doesn't sound all that unreasonable since the plant would require an additional 50,000 units of annual production, not to mention the fact that the Georgetown facility is already at its capacity for building the Camry.