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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

2015 Lexus NX 300h

With so much hullabaloo being made over the first gasoline turbocharged engine produced by Lexus, it's easy to forget that there's another option for those who'd rather (barely) hear the whirring of electric motors than the high-pitched whizzing of turbos. That's too bad, because we think the NX 300h is one of the more interesting hybrids on the market, due in large part to its innovative all-wheel-drive system and relatively sporty driving dynamics. We spent several hours with the brand-new hybrid crossover from Lexus, and we came away with plenty to talk about.
Driving Notes
Of course, the big thing that differentiates the 300h from the 200t is its drivetrain. In place of the 2.0-liter turbocharged four-cylinder sits a 2.5-liter gasoline engine that runs exclusively on the Atkinson cycle to save fuel, augmented by a pair of electric motors and mated to an electronic continuously variable transmission. Lexus is no stranger to hybrids, buoyed by parent company Toyota's expertise, and the basic setup used by the NX 300h is a well-known quantity shared with the ES 300h.

Lexus boots up 2014 IS configurator

Throw away those scraps of paper and pull yourself up to a keyboard, as Lexus has launched the online configurator for its all-new 2014 IS sedan. The base price for the entry-level IS 250 RWD is $36,845 (all listed prices include the $895 delivery fee), delivering a 2.5-liter V6 rated at 204 horsepower that provides enough thrust for a 0-60 sprint in 7.7 seconds. The range-topping IS 350 AWD starts at $42,595, packed with a 3.5-liter V6 rated at 306 horsepower that will deliver 60 mph in just 5.7 seconds.
After choosing an engine and driveline, the configurator will offer eight exterior colors and five interior upholstery shades (some combinations, such as selecting Obsidian over Rioja Red NuLuxe leather, require upgrades such as the F Sport package). Consumers are then offered four different bundled option packages as enhancements. The least expensive is Navigation ($4,670), followed by the aforementioned F Sport ($5,800) and a choice between two luxury packages ($7,195) with light or dark wood trim.
Last to come are the accessories and dealer-installed options such as remote engine start, glass-break sensor, wheel locks and a cargo net. Go crazy with your choices, as we did, and the price will exceed $50,000. Head over to the Lexus IS configurator, and check it out for yourself.