2010 Lexus Is250 Awd W/nav-we Finance! on 2040-cars

Auto blog

Lexus launching new Crafted Line special editions at Pebble Beach

Over the course of the past 25 years, Lexus has done one heck of a job winding its way into the luxury automobile market previously dominated by the Germans. And now it aims to take another step into the luxury arena with The Crafted Line by Lexus.
Set to debut at Pebble Beach later this month, the Crafted line offers the Storm Trooper treatment with high-contrast white paint and black trim. The interiors are done up in two-tone black and red, and Tumi has done up a special set of luggage to match.
The special edition will be available on the ES350 as well as the F Sport versions of the LS460, GS350, IS250 (in both rear- and all-wheel drive) and RX350 AWD. Each will be limited to around 1,000 examples (give or take, depending on the model), with pricing set to start at around $42,000 for the ES pictured above. Scope out the full details in the press release below.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus reveals LF-NX crossover concept for Frankfurt

Compact luxury crossovers are becoming big business for upscale automakers. Mercedes is slotting the new GLA beneath the GLK, BMW has the X1 below the X3, Audi has downsized from the Q5 to the Q3, and Lexus is keen to get in on the game. And to that end, Toyota's luxury division is coming to the Frankfurt Motor Show this year with the concept crossover you see here.
Previewed a couple of weeks ago with an enigmatic teaser, the LF-NX concept, in the company's own words, "explores the potential for a compact crossover within the Lexus model range." The latest adaptation of the "L-finesse" design language could be the sharpest and most stylistically Japanese we've seen yet, with the sharp creases of the signature spindle grille repeated all around for a razor-sharp look. Lexus only released one shot of the cabin, but it looks as sharp as the exterior and, while clearly stylized, looks essentially more production-ready than most show cars.
Lexus hasn't revealed much about the powertrain, saying only that it incorporates "a new variant of the Lexus Hybrid Drive system tuned for SUV performance." Whether it actually has an engine that Lexus will detail at the show remains to be seen, but you can delve into the press release below for more and scope out the five images released thus far in the gallery above for a closer look.