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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Lexus reveals production RC coupe en route to Tokyo

Feast your eyes, ladies and gentlemen, on the new Lexus RC coupe. With the exception of the six-figure LFA supercar, it's the first stand-alone two-door model to come from Toyota's premium brand since the demise of the SC, and it's coming to the Tokyo Motor Show later this month.
With unmistakably Japanese styling, the Lexus RC is clearly inspired by the LF-CC and LF-LC concepts, and features the brand's signature spindle grille. Anyone who's been inside a contemporary Lexus should feel right at home inside the four-seat cabin, where the Japanese automaker has fitted ambient lighting that glows upwards instead of down, coupled with a new Remote Touch Interface.
Lexus has already announced two versions of the coupe: the conventional RC350 with a 3.5-liter gasoline engine and the RC300h with a 2.5-liter hybrid setup. It's all packed into a form that, for comparison's sake, is slightly larger than the new BMW 4 Series but markedly smaller (in every dimension but height) than a 6 Series.

Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.