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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus RC F GT3 Racing Concept is green-flag ready

Lexus is hardly the first brand that comes to mind when comes to motorsports. In fact, it's not even the first Japanese brand. But Toyota's premium marque is showing new signs of understanding that it will need to at least pay racing further lip service if it wants to be viewed as a more emotionally connected brand with the wherewithal to challenge the Germans on every level.
Lexus has already made it clear it wants to race its RC F coupe, and at least philosophically, the new model certainly strikes us as a more appropriate racecar conversion than the SC 430 that preceded it. This just-unveiled RC F GT3 Racing Concept looks properly menacing sitting on the carpet at the Geneva Motor Show, and it while it's officially labeled as a concept, it's a model Lexus promises will be made available to racing teams in 2015.
Designed run in Group GT3 events, this 2,756-pound coupe has a front-mounted V8 derived from the production RC F tuned to deliver over 540 horsepower. Lexus' plan is to commit to a season's worth of testing this year before building them to order, and we expect to see them in the Japan's Super GT and Super Taikyu Endurance series, along with endurance events like the 24 hours of Nürburgring.

Updated Lexus CT200h coming next year, new variants reported

Lexus has had a minor success on its hands with the CT200h, a funky, five-door, sport-luxury hybrid that burst onto the scene in 2011, and managed just over 17,000 US sales in 2012. Worked out to a monthly average, that's nearly 50 percent more units per month than Lexus initially targeted when the car went on sale.
Though it's done well, the CT has been left behind while designers and engineers have reworked the rest of the Lexus lineup, bringing out fully revamped versions of the GS, IS and LS over the past few years. According to a report from Down Under, though, the little CT will get some attention soon.
Speaking to Sean Hanley, boss of Lexus Australia, Aussie site The Motor Report picked up a telling quote about the execs affections for the CT, when he said, "We see the CT200h as our greatest opportunity." Hanley added that a refresh of the CT could happen early in 2014, while a clean-sheet reworking would happen around 2016.