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Lexus RC media event in Japan canceled over lack of interest

It's a good thing senior editor Seyth Miersma doesn't live in Japan, or he wouldn't have been able to snap a photo like the one you see here, of a fresh-off-the-line Lexus RC F on hand at a first drive for media. That's because Toyota's Japanese arm has outright canceled its RC press launch. Sure, we've heard about events being delayed, but canceled? That's rare. Even worse is the reason: according to Automotive News, the event was nixed due to lack of interest. Wow.
In an email to media, Lexus said the event "has been canceled due to insufficient attendance," according to AN. The News posits that perhaps it would have just been better to hold the event anyway, in an attempt to save face, and that this is another example of the Japanese culture (especially youth) becoming less and less interested in cars. Of course, there's also the thought that local media just didn't want to drive out to Yokohama to drive the RC on a not-so-sexy press launch, which, if you ask us, is an incredibly lame excuse (do your jobs, folks!).
Either way, will this bode well for the Lexus RC's public launch? Will it receive the same lukewarm response when it arrives at Japanese dealers? We'll see.

Mercedes, Infiniti, Lexus rank tops with mystery shoppers

If you want the best experience possible when buying a new car, then you'd better head down to your local Mercedes-Benz, Infiniti, or Lexus showroom. According a mystery shopper study conducted by the Pied Piper Prospect Satisfaction Index, those three luxury brands ranked highest among the 33 makes surveyed. The highest scoring mainstream brands included GMC, Hyundai, Kia, and Ford.
The study asked 5,203 mystery shoppers about the tactics used by salespeople during their most recent automotive purchases, and found a few interesting parallels along the way. For example, dealers at Infiniti, Land Rover, and Smart leaned heavily on vehicle walk-arounds with potential customers, while Jaguar, Volvo, and Audi were quick to point out exclusive features.
This study contrasts with a similar study conducted by JD Power in 2012. Its Sales Satisfaction Survey listed Mini as the top scorer, while Pied Piper's mystery shoppers ranked the BMW-owned brand below the industry average. Lexus scored highly on both surveys, as did Infiniti and GMC.

2013 Lexus GS450h [w/video]

An Unlikely Star in the Lexus Stable
Think about Lexus for a second. Odds are your gray matter is busy regurgitating images of the company's middle-aged RX crossover or possibly the midsize ES sedan. As the volume movers for Toyota's luxury fleet, the two are the default ambassadors for everything with an italicized L pinned to the grille, and that's a damned shame. As the 2013 GS450h is so willing to point out, Lexus engineers are busily crafting models that offer drivers more than a safe luxury choice.
As the master of fuel-sipping battery propulsion, Lexus has brought the impressive width of Toyota hybrid engineering to bear on the GS450h. The result is a vehicle that manages to sneak its hybridness by you with buttery acceleration, stone quiet operation and brakes that don't feel like you're trying walk around the house in Velcro socks. The drivetrain doesn't feel the need to beat you over the head with its battery pack or announce to the neighborhood that you're saving the world one whispery mile at a time. Both driver and passengers get to enjoy a luxury car that just so happens to be a hybrid instead of the other way around.