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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus to open stores with branded accessories [w/video]

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created specifically for the marque, right down to their "Crafted for Lexus" branding.
The first Intersect By Lexus store will open at the end of this month in Tokyo, with other stores planned for New York and Dubai. Going over the first store's initial product list, it seems that each store will offer wares that reflect its location. Some of the products available at Intersect By Lexus Tokyo include a $400 minimalist LED desk light, hand-sewn $286 tablet cover and a $133 drip coffeemaker and cup set handmade from the ash of Japan's Sakurajima volcano. Scroll down for a short video showing how some of these products were made.

TMG's super Lexus LS Sports 650 gets track tested

The people at Toyota Motorsport GmbH have been responsible for the Japanese automaker's motorsports efforts since the 1970s, but since Toyota pulled out of Formula One after the 2009 season, the tuning shop has been developing a super sedan based on the Lexus LS called the Sports 650. Details on TMG's first road car have been scarce, but XCAR was recently invited to drive the 641-horsepower Lexus on track.
Here's what we know: the Sports 650 has enough power to sprint to 60 miles per hour in under four seconds, tops out at 199 mph, weighs over two tons and utilizes LFA brakes. Oh, and its twin-turbo V8 bellows like an AMG V8. That last part isn't surprising when considering TMG could become Toyota's in-house tuning arm - like AMG is to Mercedes-Benz. As for the bespoke body kit, fender flares and stacked exhaust pipes? They fit the car well and even remind us a bit of Lexus' other high-performance sedan, the IS F. Currently there are no plans for the Sports 650 to be made into a production car, but we doubt TMG is devoting this much effort developing the LS into a road-rocket for nothing.
Check out XCAR's video below to see the AMG-fighter wrung out on track, and then ponder what could be if TMG were let loose to fiddle with other cars in Lexus' lineup. Now that's something we could get used to!