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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Lexus to open stores with branded accessories [w/video]

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created specifically for the marque, right down to their "Crafted for Lexus" branding.
The first Intersect By Lexus store will open at the end of this month in Tokyo, with other stores planned for New York and Dubai. Going over the first store's initial product list, it seems that each store will offer wares that reflect its location. Some of the products available at Intersect By Lexus Tokyo include a $400 minimalist LED desk light, hand-sewn $286 tablet cover and a $133 drip coffeemaker and cup set handmade from the ash of Japan's Sakurajima volcano. Scroll down for a short video showing how some of these products were made.

Next Lexus RX previewed with JDM Toyota Harrier?

Japanese site CarWatch has revealed images of the next-generation Toyota Harrier, known to US and European buyers as the Lexus RX. The new model features a considerably more aggressive fascia in keeping with some of the latest Lexus design trends, while the back features a pair of wide, wraparound taillights.
The profile features a revised greenhouse, with a rather complex rear window treatment, while a subtle character line connects the front and rear taillights. According to the badging, the model shown features a hybrid powertrain, although there's little information on which engine is being used. We'd wager it's an evolution of the same 3.5-liter V6 hybrid found in the current RX450h.
This early look doesn't have a great deal of other info, and there are no images of the interior. We're not yet clear on how closely the North American RX will adhere to the Harrier seen here, but historically the two models have been quite close. That said, we'd expect a more prominent 'spindle' grille on the Lexus version than the baleen strainer on the vehicle shown here.