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2015 Lincoln MKC priced from $33,995* [w/poll]

Looking to build on the momentum it struggled to establish with the MKZ, Lincoln recently unveiled the production version of its all-new MKC last month at the LA Auto Show. With a proven platform shared with the Ford Escape and striking design, the 2015 Lincoln MKC goes on sale next summer ready to take on the ever-expanding world of luxury compact crossovers. Breaking into this new segment, Lincoln has priced the MKC aggressively as one of the least-expensive offerings in its class, starting at $33,995 (*including destination charges).
At that price, the 2015 MKC costs a little bit more than a fully loaded 2014 Ford Escape Titanium and is just slightly less costly than the Acura RDX and Volvo XC60. More importantly, it's thousands less than Audi Q5, BMW X3 and Mercedes GLK-Class. The MKC will be offered in three trim levels for now - there is still no more information about Lincoln's new Black Label products - ranging from the base Premiere up to the range-topping Reserve.
The Premiere will come standard with features like active grille shutters, push-button start, remote start, dual-zone climate control and heated front seats, while the midgrade Select starts at $37,225 and adds upgraded 18-inch wheels, ambient lighting, daytime running lights and a steering wheel featuring Wollsdorf leather. The top-shelf Reserve trim level starts at $40,930 and brings even more luxury features including the panoramic roof, navigation, cooled front seats and wifi access.

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Lincoln MKC spied in final form

When the Lincoln MKC Concept debuted back in January, it received fairly positive feedback from both Autoblog editors and readers alike, and this bodes well for the production version of the luxury crossover judging by these latest spy shots. Reader Ivan Lo captured a few pictures of some MKC prototypes driving around with minimal camouflage, which gives us our best look yet at the design of this new Escape-based Lincoln.
Based on the spy shots from back in May, we already knew that the production MKC would sport some real door handles, a little side cladding and bigger door mirrors, but these latest shots also show us that the rear quarter windows have been enlarged and the integrated dual exhaust outlets have been replaced by round pipes. This means that the MKC will retain the concept's narrow headlights and what is arguably Lincoln's best execution of its split-wing grille. Even better, the rear view confirms the stylish horizontal taillights will remain intact, as well as the Audi-like wraparound liftgate. Since the entire taillight assembly rises along with the liftgate, redundant lights were also added into the rear fascia.
Unfortunately, the low angle of these spy shots leaves us without a view of the interior, but based on its looks alone, the MKC is shaping up to be a promising vehicle for a brand that so badly needs some fresh metal.