1978 Lincoln Continental Mark V on 2040-cars
Jersey Shore, Pennsylvania, United States
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1978 Lincoln Mark V
460 with 3 speed C6 transmission New gas tank and water pump As original as it can be for 35 years old Runs and drives great Current inspection Engine and Trans Rebuilt Some Extra Part included Any question call or txt 570-506-7032 ask for Jake, if no answer leave a message so I can get back to you ASAP The Lincoln Continental Mark V is a personal luxury coupe that was sold by the Lincoln-Mercury division from the 1977 to the 1979 model years. Derived from the same chassis of its Mark IV predecessor, the Mark V was the largest member of the Lincoln Mark series ever produced. With an average of 75,000 units sold in each year available, the Mark V is also the best-selling version of the entire Mark series. 1978: $12,099 (72,602 sold) Mechanically, a wider radiator was fitted for better engine cooling, a modified transmission torque converter, and a freer flowing exhaust. The electrical system gained a maintenance-free battery and an electronic voltage regulator. A slightly smaller gas tank was fitted. The base 400-cubic-inch engine was detuned to 166 horsepower. While the two choices of aluminum alloy wheels were unchanged from 1977, base model wheel covers were redesigned from a flat disc appearance to a more three-dimensional shape. Wire wheel hubcaps were introduced for the first time on all Lincolns as a $233 option this year. (See above slide show for pictures). A $900 “carriage roof” option which simulated the look of a convertible top was introduced for ’78. Made out of vinyl textured to resemble canvas type grain, it covered the whole roof and featured fake top braces and stitching. It was quite convincing. A digital Miles To Empty gauge ($125) was a new option that calculated the number of miles a driver could theoretically travel before running out of gas. While computer controlled fuel injection was never an option on Mark Vs, a rudimentary on-board system used engine vacuum pressure instead to guestimate fuel economy, then multiplied that by the amount of fuel remaining in the tank. While crude compared to today’s standards, it was the first use of a digital gauge showing a mechanical function in any production car. A limited production Mark V “Diamond Jubilee” Edition was offered to celebrate Ford Motor Company’s 75th anniversary. Available in light blue and gold metallic colors, Diamond Jubilees cost $8,000 extra and featured every available option. Unique body color matching of the turbine spoke alloy wheels was a feature unique to Diamond Jubilee editions. 5,159 were produced. Note: similar Diamond Jubilee packages were offered on the 1978 Ford Thunderbird. The optional C.B. radio ($321) was redesigned to feature a digital display for channel numbers. |
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Lincoln debuts MKC ads starring Matthew McConaughey
Fri, 05 Sep 2014Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.
Automakers tussle over owners of 'orphan' makes
Thu, 10 May 2012When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.
Lincoln to adopt Mini-like personalization strategy?
Fri, 18 Jan 2013There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.