2006 Lincoln Zephyr on 2040-cars

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Lincoln scales back free maintenance

Complimentary scheduled maintenance programs have been great tools for luxury automakers to draw in new customers, but some are starting to scale their programs back considerably. According to Automotive News, Lincoln is joining Jaguar and Volvo on the list of automakers reducing the length of time it will be providing free maintenance to its customers.
Lincoln's four-year/50,000-mile maintenance program first kicked off as an incentive in 2010 and became permanent later that year, but starting with the 2014 model year, this will be cut to just two years and 24,000 miles. This could make short-term leases even more appealing for some consumers, but according to Automotive News, some Lincoln dealers are unhappy with the scaling back. The move admittedly comes at an odd time for Lincoln, with parent Ford seemingly working hard to increase consideration among luxury buyers as it looks to reverse the marque's long decline.

Lincoln trumpets $129M investment, 300 new jobs in Louisville for MKC

Remember when we used to talk about how close Lincoln was to being axed and how it seemed any day now the Grim Reaper would use it as a car service back to the grave? Last time we did it was, oh, not even a month ago. What a difference 27 days makes: Ford and Lincoln are trumpeting a $129M investment in the Louisville Assembly Plant that builds the MKC.
In July the MKC was the third-best-selling Lincoln of the brand's six offerings, beat by the MKZ and - by a much smaller margin - the MKX. It has sold 2,895 units in the two months it's been on sale, which is more than half the year-to-date sales of the MKS, MKT and Navigator. It's already important, is what we're trying to say, and this is before the Chinese market gets a crack at it later this year.
The money headed to Kentucky will be joined by 300 new workers, another marker in Ford's march to create 12,000 hourly jobs in the US by next year. You can read more about it in the press release below.

GM design boss Welburn says Lincoln isn't a Cadillac rival [w/poll]

General Motors Vice President of Global Design, Ed Welburn, had some dismissive words for a certain cross-town luxury brand during an interview with Car and Driver. When asked about his thoughts on Lincoln, Welburn deflected, before saying, "I don't consider Lincoln to be a competitor for Cadillac."
"They're not a global luxury brand. I don't consider them a competitor. Are they a competitor for Buick? Quite possibly. But not for Cadillac," GM's head designer explained. Welburn, who's been at the helm of GM Design North America since 2003 and is the first to hold the position of VP of Global Design, has been instrumental in the styling renaissance at GM, so predictably, Car and Driver's interview with him focused on the design aspect of cars.
During the interview, Welburn explicitly denied plans for a reborn Cadillac XLR, even as a new Chevrolet Corvette is hitting the market and strides are being made with Cadillac's V-Series performance arm saying, "We have a lot of cars that we're working on for the Cadillac brand. The XLR is not one of them right now."