2010 Lincoln Navigator Ultimate Suv**navigation**dvd Player**ventilated Seats** on 2040-cars

Auto blog

Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

2015 Lincoln Navigator

Typically, when I approach a new vehicle launch, it's with a degree of optimism. Nowadays, we just expect that every new vehicle will pose a legitimate challenge to segment leaders. Mid-cycle refreshes, meanwhile, have taken on a greater degree of importance, as customers' preferences for the freshest vehicles remains strong and automakers rush to keep the latest tech in their offerings.
Conversely, I admit to not being terribly optimistic hopping into the 2015 Lincoln Navigator. I was the first person from Autoblog to see the new model in the metal, way back in January ahead of its Chicago Auto Show debut, and my initial reaction was far from positive. But, as I'd been the one that initially tested the new Cadillac Escalade and had just finished a week in the long-wheelbase version of General Motors' most premium SUV, I was a natural candidate to head down to Louisville, KY - home of Navigator production - to sample the brand's latest.
Lincoln's attempt at freshening the old Navigator's bling-bling face is pretty typical of today's more thorough mid-cycle refreshes, with dramatically new front and rear clips. The addition of standard 20-inch wheels or optional 22s - in place of standard 18s and optional 20s - goes a long way towards modernizing the Navigator's staid exterior. The cabin, meanwhile, is home to finer leather, which covers most of the dash as well as the steering wheel and seats. Warm Ziricote wood would prove to be a particular highlight on the top-flight Reserve model that I drove (the only trim available for us to test).

2013 Lincoln MKS EcoBoost

A Bench-Warmer In Waiting
I hail from Cleveland, and that means I'm familiar with sports franchises that are always falling short of championships. The Indians, the Browns, the Cavs - they've all come close, but being a resident of C-Town means learning to appreciate the effort more than a reward that never seems to come. So I can appreciate the situation in which Lincoln finds itself today, one where the past is full of repeated attempts to be competitive, and looming on the future's horizon is the next hope on which everything hinges.
That next hope for Lincoln is not the car you see here, but rather the smaller, all-new 2013 MKZ sedan. Like LeBron James entering Gund Arena for the first time, the MKZ will enter dealerships this fall as the brand's chosen savior, markedly more stylish, advanced and desirable than anything offered by Lincoln in recent memory. And that would make this car, the 2013 Lincoln MKS EcoBoost, one of the other 20 guys whose names I can't remember who played alongside LeBron during his rookie season.