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Lincoln dons the Black Label

"We're really trying to simplify for the customer on their terms." - Paul Bucek
Lincoln is launching a Black Label service and customization program in December at 32 dealerships across the country in a bid to attract new and more upscale customers.

Lincoln releases power and economy ratings for 2015 MKC with 2.3L EcoBoost

As the first 2015 MKC crossovers slip into dealerships, Lincoln has confirmed power and fuel economy ratings for the compact crossover's optional 2.3-liter Ecoboost four-cylinder engine.
The new range-topping powerplant, thus far otherwise unavailable in the Blue Oval kingdom, will net a healthy 285 horsepower at 5,500 rpm and 305 pound-feet of torque from 2,750 revs. Those figures represent gains of 10 hp and 5 lb-ft over earlier estimates, putting the handsome new compact CUV in the hunt with up-engined rivals from Audi and BMW. (A variant of the 2.3L will shortly find its way into the engine bay of the 2015 Ford Mustang, albeit with a number of key changes, including north-south orientation.)
In the MKC, the new engine will net 18 miles per gallon in the city and 26 on the highway with standard all-wheel drive, meaning it only loses a single mile per gallon in the city cycle versus the 240-hp, 270-lb-ft 2.0L EcoBoost model when fitted with all-wheel drive. Both engines rely on the same six-speed SelectShift automatic transmission.

Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]

Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.
McConaughey's campaign has his pitching starting out with the company's pivotal new 2015 Lincoln MKC compact crossover. "Lincoln is an iconic, American brand and I like where they are heading with their transformation," he said in the announcement of the deal. The appears to be really throwing some money into these ads, too. Not only has it hired A-list talent in front of the camera, Nicolas Winding Refn, best known for Drive, is directing the spots.
Of course, this won't be McConaughey's first noteworthy ride in a Lincoln. Back in 2011, he starred in The Lincoln Lawyer, a legal thriller about at attorney would did business out of a 1980s Town Car. The MKC should certainly prove to be a much better driver than that.