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2015 Lincoln MKC priced from $33,995* [w/poll]

Looking to build on the momentum it struggled to establish with the MKZ, Lincoln recently unveiled the production version of its all-new MKC last month at the LA Auto Show. With a proven platform shared with the Ford Escape and striking design, the 2015 Lincoln MKC goes on sale next summer ready to take on the ever-expanding world of luxury compact crossovers. Breaking into this new segment, Lincoln has priced the MKC aggressively as one of the least-expensive offerings in its class, starting at $33,995 (*including destination charges).
At that price, the 2015 MKC costs a little bit more than a fully loaded 2014 Ford Escape Titanium and is just slightly less costly than the Acura RDX and Volvo XC60. More importantly, it's thousands less than Audi Q5, BMW X3 and Mercedes GLK-Class. The MKC will be offered in three trim levels for now - there is still no more information about Lincoln's new Black Label products - ranging from the base Premiere up to the range-topping Reserve.
The Premiere will come standard with features like active grille shutters, push-button start, remote start, dual-zone climate control and heated front seats, while the midgrade Select starts at $37,225 and adds upgraded 18-inch wheels, ambient lighting, daytime running lights and a steering wheel featuring Wollsdorf leather. The top-shelf Reserve trim level starts at $40,930 and brings even more luxury features including the panoramic roof, navigation, cooled front seats and wifi access.

SNL, Jim Carrey late to the Lincoln MKC ad spoof party

At this point, making fun of the Lincoln MKC ads starring Matthew McConaughey is getting pretty old, though apparently Lincoln loves it. The commercials have been airing for over a month, but Conan O'Brien, Ellen DeGeneres and even South Park have all taken their swipes at the spots with the smooth-talking actor monologuing about his new luxury crossover. Saturday Night Live might have finally killed the joke in its recent episode featuring Jim Carrey.
The problem certainly isn't that Carrey does a bad job in the spoofs, and he actually pulls off a pretty good McConaughey impression. They start out as pretty direct mimicry and slowly evolve into the absurd, including cracks at McConaughey's acting career and the way he rubs his thumb and finger together. Carrey certainly raises at least a chuckle at times, though.
However, the comedian's engaging performance can't take away from the fact that SNL has arriving to this mocking party pretty late in the game. The jokes just don't feel fresh anymore, so hopefully these ads put the final nails in the coffin for the riffs - at least until the next batch of Lincoln ads arrive.

MKC Concept is the real fresh start for Lincoln [w/poll]

We were admittedly bullish about the Lincoln MKC Concept when we introduced it to you yesterday, as we were taken aback by how cohesive the C-platform crossover is in the metal. As it turns out, so were you, dear reader. With hundreds of comments booked on our original Deep Dive story, the overwhelming temperature of the Autoblog Commenteriat is one of surprise and delight - quite an accomplishment for a marque that many had written off for dead. The reception here under the bright lights of the Detroit Auto Show appears to be no less positive, but we thought you might want a second, closer look afforded by these live photos.
Lincoln remains mum on production MKC drivetrain specifics (we're thinking it will start with the 2.0-liter EcoBoost four-cylinder out of its similarly sized Ford Escape relative, or maybe the midlevel 1.6-liter), but we shouldn't have to wait too long. The showcar is expected to closely mirror the production model (due as early as later this year), so much so that Ford global marketing boss Jim Farley explicitly told the press conference masses, "When you see the MKC, do not think concept." That's good news, as the MKC is pivotal to Lincoln's effort to rebuild awareness and consideration on the back of its MKZ sedan, a model just now going on sale. In fact, with the small crossover segment exploding, the MKC could very well turn out to be more important to the brand than the MKZ.
After seeing these new photos, are you more or less enamored with Lincoln's new concept? Leave a comment after voting in our poll below.