Lincoln Town Car Signature L Rare Color Look At Pics!!! on 2040-cars
Hackensack, New Jersey, United States
Vehicle Title:Clear
Engine:4.6L 281Cu. In. V8 GAS SOHC Naturally Aspirated
For Sale By:Dealer
Body Type:Sedan
Fuel Type:GAS
Make: Lincoln
Warranty: Unspecified
Model: Town Car
Trim: Signature L Sedan 4-Door
Options: Cassette Player
Power Options: Power Locks
Drive Type: RWD
Mileage: 69,000
Number of Doors: 4
Sub Model: Signature L
Exterior Color: White
Number of Cylinders: 8
Interior Color: Tan
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Auto blog
Lincoln needs a farewell address, not a new marketing plan
Tue, 09 Apr 2013
The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.
Submit Your Questions for Autoblog Podcast #403
Mon, 27 Oct 2014We're set to record Autoblog Podcast #403 this evening. Check out the topics below or drop us your questions and comments via the Q&A module. And don't forget to subscribe to the Autoblog Podcast in iTunes if you haven't already done so. To take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics For Autoblog Podcast Episode #403
Ford investing $5B in Lincoln
Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around
Mon, 30 Jun 2014Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.