2002 Maserati Gran Turismo Gt on 2040-cars

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Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

2014 Maserati Ghibli S Q4 [w/video]

For one reason or another, this is a car people stare at. They might be drawn to its curvaceous shape riding on immense wheels. They could be intrigued by its gaping, blacked-out grille which houses an equally outsized trident logo, or doing quick calculations about the last time they saw a car wearing the name Maserati. It may be its sports-car-like proportions mixed with achingly long, four-door bodywork that draws their eye.
Or, and I urge you to consider this theory carefully, the people taking notice of this Maserati Ghibli S Q4 might simply be newly alert after hearing the sound of its exhaust ricocheting off any solid thing nearby as I drive past grinning like a certified asshat. Did you hear an Italianate engine song careening through your Ann Arbor, MI neighborhood, in the black of the early morning, just a few weeks previous? Sorry, guy, that was probably me.
I spent a week hammering this all-wheel-drive Ghibli as hard as I dared in the last truly miserable stretch of the God Awful Winter of 2014. I can honestly say that I enjoyed myself, shocked at both the frank way this new challenger luxury car went down the road as well as the attention it garnered in the process.

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.