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Maserati returns to Indianapolis to commemorate historic win

This past weekend was Memorial Day weekend, folks, and you know what that means: racing. There was the Monaco Grand Prix for Formula One fans, and back Stateside there was the Indianapolis 500. You might expect to see a name like Maserati pop up at the former more than the latter, but that wasn't always the case.
These days its all about Dallara chassis powered by Chevy or Honda, but over the course of a century there have been plenty of foreign automakers that have won the Greatest Spectacle in Racing. McLaren won it twice in the 1970s, Mercedes and Peugoet won during the race's pre-WWI infancy, and in between them Boyle Racing won it two years in a row with a Maserati chassis and engine.
The car was the Maserati 8CTF "Boyle Special," and its first win came 75 years ago. So to mark the occasion (as well as Maserati's 100th anniversary), the car was brought back to the Indianapolis Motor Speedway for a revival lap. Unfortunately Wilbur Shaw, who won the Indy 500 three times (twice in the Maserati) and went on to be president of the speedway, died in a plane crash the day before his 52nd birthday in 1954. So in his place fellow three-time winner Johnny Rutherford took the wheel of the 8CTF in front of the gathered crowds.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati releases quartet of videos featuring new Quattroporte

In case you missed it, Maserati has decided to introduce the world to its next Quattroporte well ahead of its official debut at the 2013 Detroit Auto Show in January. As expected, it's beautiful.
Not content to leave well enough alone, the Italian automaker has revealed a series of videos to go along with the six images and press release it had already let loose upon the globe's unsuspecting automotive press.
We're still a bit shaky on the details, but Maserati says the Quattroporte's new engine, assembled by Ferrari in Maranello, will "[establish] new benchmarks for Maserati in terms of power and acceleration." That sounds good to us, though we're not sure if that means 530 horsepower as possibly alluded to by the license plate on the press shots. We also note that the automaker says the car is designed to accept "a wide range of engine architectures," so that rumored supercharged V6 sounds likely.