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Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

2014 Maserati Ghibli Diesel

It used to be easier to make sense of the auto industry. There were mainstream manufacturers, and there were niche sports car manufacturers. That was before Porsche starting selling more crossovers than it does sports cars, Lamborghini began preparing to go down the same road, and Ferrari introduced an all-wheel-drive hatchback. But long before the arrival of the Cayenne, the unveiling of the Urus and the advent of the FF, the storied marque that is Maserati was already bolstering its sports car offerings with four-door sedans.
In fact, it's now been half a century and six generations since the launch of the original Quattroporte. So the idea of a four-door Maserati shouldn't come as any surprise by now, but the vehicle you see here has the Modenese automaker breaking new ground in another way entirely. And it's not the size, either: although the new Ghibli is smaller than the current QP, it's roughly the same size as the aforementioned original - not to mention the Dodge Charger, a corporate stablemate which similarly revived a coupe nameplate for a four-door sedan. No, what makes this Ghibli 'special' is what resides under the hood, because the model you're looking at packs the very first diesel Maserati has ever offered in its hundred-year history.
Sacrilege, you say? Maybe, but as so-called performance brands have turned their attention to four-door sedans and crossovers, they've also begun to embrace diesel propulsion. In Europe these days, even Porsche, Jaguar, the BMW M division and Audi Quattro GmbH are burning the midnight oil. So while it may be new territory for Maserati, the Ghibli is far from the first high-end, performance-oriented diesel on the Old World's market. It's also a vital addition to the brand's portfolio, particularly in Europe where the advantageous price of diesel fuel over gasoline (and the smaller volumes of fuel a diesel engine typically consumes) makes offering a model so equipped vital to the Trident marque's ambitious growth plans. The question, then, is whether it delivers.

Maserati's sub-Quattroporte sedan spotted testing

The spy photogs at CarPix have caught the upcoming small sedan from Maserati to slot under the Quattroporte, rumored to be dubbed Levante, out testing. The spy shots frankly don't tell us much more than that, since the mule is wrapped in an ill-fitting Quattroporte body giving away little more than a shorter wheelbase and smaller brakes.
The Levante, if that's what it's called, will be Maserati's entry into the luxury mid-sized sedan segment to compete with the Mercedes-Benz E-Class, Audi A6 and BMW 5 Series. Said to arrive late next year, it will have its luxury ducks in a row, supposedly offering a twin-turbo V6, a V8 and a 300-horsepower diesel with 500 pound-feet of torque.
Questions about engines and their provenance remain; the next Quattroporte is getting a Ferrari-sourced supercharged V6 and turbocharged V8, but it is wondered if the Levante's V6 might come from the other side of the Fiat stable, namely Chrysler. No matter where the motors come from, though, they'll be run through an eight-speed ZF automatic transmission.