2010 Maserati Quattroporte S on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2014 Maserati Quattroporte goes on a night run

While it was in development, Maserati rolled out its 2014 Quattroporte for a little testing, but rather than slather the big luxury sedan in gobs of camouflage to protect from it prying eyes, engineers used the cover of darkness to conceal the vehicle's design. Then they made a video about their cleverness and posted it on the Internet. The team spent some time whipping around the Balocco Proving Ground with chief test driver Fabrizio Galvan at the controls to evaluate the sedan's new drivetrain, noise levels and handling in the real world.
We got our hands on the 2014 Quattroporte last month for a first drive ahead of the vehicle's North American debut at the 2013 Detroit Auto Show. You can read our impressions here, but first, take a look at the video below for a new glimpse at the machine's development.

Maserati Ghibli gets smashed on its way to Top Safety Pick rating [w/video]

The Insurance Institute for Highway Safety (IIHS) has crash-tested the 2014 Maserati Ghibli, and the Italian luxury sedan scored has well enough to earn the institute's Top Safety Pick rating. The model netted "Good" marks - the IIHS' highest rating - in moderate overlap front, side, roof strength and head restraints and seats tests.
The new Maserati is equipped seven airbags and features strategic use of hot-formed steel to optimize vehicle strength for safety and aluminum to lower weight for better driving performance. While it still pains us to see two new Maseratis smashed to smithereens (watch the videos below), we imagine the company's well-heeled prospective owners will feel better about their $65,600+ purchases knowing that they aced the tests.
Head on below to see crash test videos from both the IIHS and Europe's NCAP, as well as for Maserati's official release, which covers some of the safety engineering that has gone into its new entry-level sedan.