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Maserati to show GranCabrio MC in Paris

Maserati sure seems to be milking the GranTurismo franchise for all its worth these days. In addition to plenty of limited editions and sport models for both the coupe and convertible, Maserati recently launched the MC version of the hardtop. Now, ahead of its debut at the Paris Motor Show, the Modenese automaker has dropped details on its latest iteration of the GT platform, the GranCabrio MC.
Visually, the droptop's most noticeable change is its new face, which has been lifted directly off the MC Stradale coupe. This means the car is a full 48 millimeters longer than the standard and Sport versions of the GranCabrio, but we like the decidedly more aggressive look to that big ol' schnoz. The large rear spoiler has also been reworked for the MC, providing even more downforce to keep that large body firmly glued to the road.
Maserati has not released powertrain details, but we assume that the GranCabrio MC uses the same 4.7-liter Ferrari-sourced V8 as the MC coupe, good for 444 horsepower and 376 pound-feet of torque, mated to a six-speed automatic transmission.

2015 Maserati Quattroporte gets the lightest possible updates

A week after its debut on the interwebs, Maserati has trotted out its freshened Quattroporte range at the LA Auto Show, giving us our first in-person look at the changes to the top-of-the-line GTS trim.
Maserati has tweaked the headlights across the range, while the GTS gains new body-color trim pieces on the lower bodywork. Red badging on the wheelcaps and and a freshened trident badge are some of the more obvious changes, while new lower bodywork is matched to the main exterior color. While these tweaks are nice, we aren't totally sure they deliver on the "sportier and aggressive appearance" that the Italian company is aiming for in model year 2015.
What do you think? Could Maserati have stood to go further for the 2015 Quattroporte, or is this sort of super-light freshening just what the doctor ordered? Let us know what you think in Comments.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.