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Maserati updates Quattroporte, Ghibli for 2015 at LA Auto Show

Maserati won't be showcasing any all-new products at the Los Angeles Auto Show this year, but that doesn't mean it doesn't have anything to celebrate. It is, after all, the marque's centenary this year, and in 2014 has achieved the best sales it's ever racked up in the US market.
The most noteworthy Trident model to be displayed in LA next week will be the revised Quattroporte, the S Q4 and GTS trims of which are treated to some enhancements for the 2015 model year. The top-spec Quattroporte GTS in particular "benefits from a sportier and aggressive appearance," highlighted by color-matched lower bodywork, an updated emblem, red accents on the wheels and upgraded equipment inside, including red leather upholstery, contrast stitching, piano black trim and integrated wifi.
For 2015, the smaller Ghibli sedan also gets standard navigation and Bluetooth connectivity, as well as a new finish for the brake calipers. Maserati will also showcase the GranTurismo MC Centennial Editions, as well as the Alfieri concept originally unveiled at the Geneva Motor Show (new images of which we've included below). Finally, the Petersen Automotive Museum is also collaborating with the Italian automaker to display an array of historic Maseratis in the West Hall lobby of the Los Angeles Convention Center.

2014 Maserati Ghibli S Q4 [w/video]

For one reason or another, this is a car people stare at. They might be drawn to its curvaceous shape riding on immense wheels. They could be intrigued by its gaping, blacked-out grille which houses an equally outsized trident logo, or doing quick calculations about the last time they saw a car wearing the name Maserati. It may be its sports-car-like proportions mixed with achingly long, four-door bodywork that draws their eye.
Or, and I urge you to consider this theory carefully, the people taking notice of this Maserati Ghibli S Q4 might simply be newly alert after hearing the sound of its exhaust ricocheting off any solid thing nearby as I drive past grinning like a certified asshat. Did you hear an Italianate engine song careening through your Ann Arbor, MI neighborhood, in the black of the early morning, just a few weeks previous? Sorry, guy, that was probably me.
I spent a week hammering this all-wheel-drive Ghibli as hard as I dared in the last truly miserable stretch of the God Awful Winter of 2014. I can honestly say that I enjoyed myself, shocked at both the frank way this new challenger luxury car went down the road as well as the attention it garnered in the process.

Maserati and Zegna to roll out limited-edition Quattroporte in Frankfurt

Back in April, Maserati announced a new partnership with men's clothier Ermenegildo Zegna. We wondered at the time how a Maserati could possibly get any more stereotypically Italian stylish, but now the Modenese automaker is presenting the answer in this fresh take on the new Quattroporte.
When the doors open at the Frankfurt Motor Show next week, Maserati will unveil the Quattroporte Ermenegildo Zegna Limited Edition concept car. That's their name, not ours, and if you're wondering how a production vehicle could be turned at once into both a concept and a limited edition, well... we don't know, either. Maserati says that it previews a production version to follow next year.
So, confusing nomenclature aside, what are we looking at here? For starters, there's a special platinum-color paint finish with tiny aluminum flecks and a gloss-black primer to give it that extra-deep luster. And the interior has been upholstered in "moka" and "greige," with leather seats, door panels and headliner and other surfaces finished in Zegna's own textiles.