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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati calling in new Quattroporte for electrical issue

Exotic automobiles are just that: exotic. As in, rare. While Maserati is trying is darnedest to emerge from the fringes, its products are still less common than competitors from Germany, Japan or even the UK. Which is probably - more so than any superior quality or safety standards - why we rarely see the Trident marque's products the subject of a recall. Although it does happen upon occasion.
Back in the spring, Maserati had to call in over seven thousand examples of the Quattroporte, GranTurismo and Alfa 8C over rust issues. Now that the new Quattroporte is upon us, the Modenese automaker has apparently run into another small problem.
This time the issue revolves around the wiring harness for the alternator/starter motor, an improper crimp in which could cause the battery cable to short and start a fire. As a result, the National Highway Traffic Safety Administration is prompting 63 owners of the 2014 Quattroporte GTS V8 to bring their cars in to their local Maserati dealer to have the wiring harness replaced.

Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.