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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati Ghibli overtakes Levante, headed for Shanghai?

While earlier reports indicated that the next Maserati product out of the gate would be the Levante SUV, Motor Trend is now reporting that the Audi A7-shaped Ghibli has cut in line. Word is that we may see the new Ghibli as early as the Shanghai Motor Show in April.
Citing unnamed sources, MT predicts that the minds at Maserati now see a more pressing need to fight off the likes of the Mercedes-Benz E-Class and the BMW 5 Series than to go after luxury utes. However, if our spy shots of Ghibli prototypes are anything to go on, it's also likely that the sub-Quattroporte Maser won't be a traditional sedan. The car above's long nose, low roof and brief, sloping rear deck all bring to mind Audi's lovely A7, Meaning the Ghibli may fall into the always murky four-door-coupe/luxury hatchback genre.
Bi-turbocharged iterations of both a V6 and a V8 should make up the early powertrain choices for the Maserati, meaning the top-spec Ghibli should have loads of shove to match its promised good looks.

Maserati offers peek into Alfieri concept's design

This year marks Maserati's hundredth anniversary, which means we'll be spending the rest of 2014 talking about all the company's planned celebrations. The Alfieri Concept, shown at the 2014 Geneva Motor Show, though, is quite possibly the most noteworthy part of the brand's centennial.
Named after one of the company's founder, Alfieri Maserati, the coupe is a striking piece of design, although it did manage to fall short of earning a spot on our editors' choice list for the Geneva show (we blame this more on the number of exciting products at the show rather than any shortcoming of the showcar).
In this video, Maserati Centro Stile designers take us through the process of penning the Alfieri, from the car it was inspired by, on to the actual process of designing the car. Fans of automotive design won't want to miss this video. Take a look below.