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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda Miata 25th anniversary display is roadster heaven on Earth

As part of the celebration of the 25th anniversary of the MX-5 Miata, Mazda has put together a rather large display at its New York Auto Show booth, showing off significant models from the diminutive roadsters history.
The display represents a healthy split of volume models, with cars 14, 15 and 17 sitting alongside cars 500,000 and 700,000. There are also more than a few concept cars in the offering, such as the Super20 Concept we drove a few years back, as well as older offerings, like the Club Racer concept from the 1989 Chicago Auto Show, the M-Speedster from the 1995 Chicago show and the M Coupe from the 1996 New York Auto Show.
We've put together a gallery of images of the historical Miata display, which you can view above. Take a look and then let us know which of Mazda's awesome roadsters is your favorite.

Mazda details diesel prototype at Daytona test

Diesel has without a doubt become the dominant fuel in the modern era of endurance racing. The 24 Hours of Le Mans has been won under diesel power for the past eight years running, as has every race in the FIA World Endurance Championship since its inauguration in 2012. Yet there will only be one diesel prototype entered in the top tier of the new Tudor United SportsCar Championship this year, and it belongs to Mazda.
The last Japanese manufacturer to win at Le Mans outright, Mazda has been gradually working its way back up the endurance racing ladder once again, following the example set by Audi with diesel power. Last year it campaigned a competition-spec Mazda6 Skyactiv-D in the GX class of the Grand-Am series, but rather than simply port over the existing racer into the new series, it's fielding a new prototype instead, just as it promised a couple of months ago. And now that prototype has hit the track for the first time, prompting Mazda to release its basic specs for the first time.
Tentatively referred to simply as the 2014 Mazda Prototype, the purpose-built racecar is testing this weekend in the Roar Before the 24, the official test session at Daytona that kicks off the racing season. It packs a 2.2-liter SkyActiv-D engine that's based heavily on the production version but tuned to produce 450 horsepower and 580 pound-feet of torque in race trim. Power is channeled through a six-speed sequential transmission from Xtrac, carbon brakes from AP and 18-inch racing slicks from Continental. With the Daytona-spec aero setup, it'll top out at around 186 miles per hour.