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Why the 38-mpg 2014 Mazda6 is on dealer lots, but you can't drive it

If you stop by your local Mazda dealer this month, with any luck, you'll see the much-anticipated 2014 Mazda6 parked in the showroom - there are already a few hundred of them out there. That's quite an accomplishment in light of the fact that it isn't even calendar year 2013. The move is part of a strategic decision by the Japanese automaker, which is hoping to capitalize on holiday showroom traffic. (The last five days of the year are typically among the busiest dealer days all year).
If you happen to spy the rakish sedan, you may notice something missing - a window sticker. That's because Mazda (like other automakers) can't legally display the Monroney on a 2014 model year vehicle until January 1, 2013. According to Autoblog sources, Mazda dealers are legally prohibited from letting you test drive until the start of 2013, so it's more of a sneak preview than anything else. Even so, we reckon shoppers will be impressed when they finally get a look at those window stickers - Mazda hasn't announced fuel economy figures yet, but Autoblog has learned that the 2014 model will carry a pair of impressive numbers: EPA estimates of 27 miles per gallon in the city and 38 mpg on the highway using regular gas.
Mazda dealers are legally prohibited from letting you test drive until the start of 2013, so it's more of a sneak preview than anything else.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Next Mazdaspeed3 could look this good

Mazda showed off its brand-new 2014 Mazda3 at an event in New York City earlier this week, and we have to say, at first blush, we're pretty impressed. It looks fantastic - like a smaller, hatch'd version of the already sleek Mazda6 sedan that went on sale earlier this year. And with a 200-pound weight reduction, efficient Skyactiv gasoline engines underhood and Mazda's usual focus on driving dynamics above all, we're willing to bet that the new Three will be a pretty decent steer.
Of course, being enthusiasts, we're already setting our sights on the next-generation Mazdaspeed3, rendered here by artist Theo Chin. To our eyes, it's not a very imaginative transformation, but is likely a spot-on rendering for what the next car will look like. And it's really, really hot.
While Mazda hasn't exactly confirmed that the new Speed3 will be coming, sources within the automaker have indicated that a third-generation version of the MS3 is under development. Thing is, the Japanese automaker wants to give the standard Mazda3 some time to grow in the market, so we might not see the new Speed3 until something like 2016, with a possible diesel version to arrive before then.