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Mazda previews 2016 Miata Global MX-5 Cup racer

At this point, we all know that the Mazda MX-5 Miata is a highly capable racing platform. Mazda even claims that the car is the most road-raced model in the world. Fittingly, then, the Japanese brand is making a huge announcement about the future of motorsport for its next-generation convertible. The MX-5 Cup is going worldwide in 2016 as the MX-5 Global Cup, and all of the racers are getting behind the wheel of the upcoming fourth-gen Miata, similar to the gorgeous redhead pictured above.
"It has long been our goal to see Mazda fans around the world competing in identical MX-5s, and the launch of the 2016 MX-5 Miata is the perfect time to make this goal a reality," said Masahiro Moro, Managing Executive Officer in charge of Global Sales, Marketing and Customer Service for Mazda in the company's announcement.
The racing version makes its grand debut at this year's SEMA show, although at the moment it's really more of a concept. Mazda confirms that the racer uses the 2.0-liter SkyActiv four-cylinder, but the other important parts like tires, suspension and safety equipment are not yet determined. The cars "will be sold ready to race from a single supplier," according to automaker's announcement for the series.

Mazda books first yearly profit in half-decade, NA still a drag

Automotive News reports Mazda has posted its first annual profit in five years. The company made $364.3 million in the last fiscal year, following a $1.14 billion loss the year prior. Operating profit also jumped up by $91.3 million to $572.8 million, thanks in part to a revenue increase of 8 percent to $23.42 billion.
But the news isn't all rays of sunshine. North America continues to be a problem for Mazda where the automaker posted yet another loss. The manufacturer lost $519.1 million last year, up from $427.8 million the year prior. While the launch of the CX-5 helped see US sales increase by 2 percent to 273,000 vehicles, the region as a whole bought up 372,000 units. Mazda had predicted closer to 380,000 units.
Even so, Mazda says it should have North America back in the black by next year, with the company forecasting a sales increase of 11 percent to 415,000 units in the region. That's thanks in part to a boost from the redesigned Mazda6 sedan.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.