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Road & Track to take Miata on million-mile march

Road & Track has taken on a Miata project. One hell of a project, if we're honest. You see, the Miata in question, a 1989 example in Mariner Blue, isn't a high-mileage Mazda that the publication intends to fix up, or make race-worthy, or try to flip or give away to a reader or something. No, it's a rather typical well-used NA, with a hefty 325,000 miles on the clock to-date that the staff plans on driving until the six-digit odo reads all zeros again. One million miles or bust (or both, most likely).
Procured for the bargain-basement price of $1,600, complete with seat covers that "really do look like muppet pelts" (according to Zach Bowman) and a bondo-filled love tap on the nose, the NA Miata actually looks like just the sort of fun-machine that a real driving enthusiast would pick up to get some cheap thrills in. The R&T team already has some interesting plans for the Miata, including a potential run up Pikes Peak and loaning it out to readers (or perhaps your author...). Click through to read all about it.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda and Lexus crowned with KBB 5-Year Cost To Own awards

We report on a lot of awards, some of which are given out based on more solid criteria than others. This one, the Kelley Blue Book 5-Year Cost to Own awards, seems like one that new car shoppers should pay attention to.
The cost of a car goes far beyond what you pay for the actual metal, leather and rubber at the point of purchase. Fuel, insurance, maintenance and repair costs, and the cost of fees from the state and financing will all weigh on your wallet while you own the car. That's not even taking into account the biggest cost: depreciation, or the amount of money you lose based on what your car is worth years from now versus the day you bought it.
KBB tracks these sorts of things, and they've compiled a list of winners for 2013 models. On the brand level, Mazda and Lexus earn the 5-Year Cost to Own award for having the lowest overall projected five-year totals (though, curiously, we note that Mazda and Lexus each had only one segment winner). There are lots of winners for all the various segments, so we'll just pick out a few surprising ones to share and you can view the rest here.