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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Huet Brothers working on new Miata-based retro coupe

Does the name Huet ring a bell? The Dutch brothers started out doing classic car tours in Europe before they started designed and building their own retro sports cars. The first was called the Huet Brothers Special. It was based on an old Triumph TR6 and surfaced back in 2009. But a few years later they started showing designs for a new coupe that called for a straight-six engine under a long bonnet with a fastback roofline, and started taking orders. Over the past two and a half years we didn't see anything materialize out of the Huet Brothers' plans, but word out of the Netherlands has it that the design is back on the table.
According to the Autovisie section of Dutch newspaper De Telegraaf, Tino and Paul Huet were planning on building their coupe on the base of the MX-5 Miata. But now that Mazda is preparing to launch an all-new model, the Huets have decided to wait until next year and build their dream car on the new Skyactiv roadster chassis.
Rather than trying to shoehorn in a bigger engine (or the subsequent diesel model that was set to follow), the Huets are reportedly prepared to stick with Mazda's four-pot, offering it in stock form and various states of upgraded tune.

2014 Mazda3 Sedan

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We're not going to beat around the bush: for the kind of person who willfully chooses to take longer, windier and more scenic routes to get to Point B, the 2014 Mazda3 is the new compact car measuring stick by which others will be judged. That doesn't, of course, make it the right choice for every buyer.
We'll spend the next thousand words or so explaining the whys and hows that make our opening statement a fact, but for now, suffice it to say that Mazda has engineered its latest crop of vehicles - namely the CX-5, Mazda6 and its smaller sibling and subject of this test, the Mazda3 - from the ground up. Absolutely everything about the Mazda3 is refined for 2014, from its chassis to its engines and everything in between, and it was done in a completely new and holistic way. Every component, subcomponent and stamping required to bolt and weld together an automobile was rethought to ensure the Mazda3 has what it takes to compete with such established benchmarks as the Honda Civic and Ford Focus.