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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

2014 Mercedes-Benz C63 AMG Edition 507 still lights our fire

The current Mercedes-Benz C63 AMG may be in the autumn of its years, but it's still one of our very favorite sport sedans. Ever. Yes, its paddle-shift transmission may not always follow orders, but with stupendous levels of thrust from its charismatic naturally aspirated 6.2-liter V8, ebullient rear-wheel-drive dynamics and that noise, we frankly don't care that it's getting on a bit.
As a sendoff of sorts for the current generation, Mercedes-Benz has just introduced a new Edition 507 model at the Geneva Motor Show, with 507 horsepower and 450 pound-feet of torque - an increase of 56 horses over the standard car. Mercedes credits the substitution of low-mass internals from the SLS AMG gullwing for the power bump, a tactic shared with the AMG Development Package upgrade that has been subsumed by this Edition 507. 0-60 is quoted at 4.1 seconds and top speed at 174 mph.
The Edition 507 borrows its aluminum hood from the C63 AMG Black Series Coupe, along with spidery new 19-inch wheels in either titanium gray finish or matte black with shiny rim flanges. As seen on our gallery car above, a sports striping package is also featured, as are glossy black grille, daytime running lamps, spoiler and mirror caps.

Mercedes has already booked 30k orders for new S-Class

When Toyota snags 30,000 Corolla orders over a three-month span, it's entirely possible we're in the midst of a global economic collapse and that the end is nigh. That's because the scale for Toyota is so very large. Mercedes-Benz, on the other hand, operates on a much smaller scale, particularly when we talk about its higher-end models, like the S-Class.
In 2012, Mercedes sold 65,000 of its flagship sedans in Germany and the EU. That's 178 units per day, for 365 days. Based on that, you can imagine the excitement at Stuttgart when it accepted 30,000 orders for the new S-Class in just three months. That's an average of 333 per day on a continent with a notoriously shaky economy. Now, admittedly, this enthusiasm could wane as the refitted S-Class becomes more common and Mercedes achieves market saturation in Europe's many chauffeur and livery services, but Mercedes isn't choosing to look at it that way.
"The new S-Class has already jumped back into the lead in terms of new vehicle registrations in Germany and its neighboring European countries," Mercedes-Benz head of sales and marketing, Ola Kaellenius, said in a statement last week.