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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Mercedes-Benz S-Class presentation leaked, debuting in May

WorldCarFans was reportedly sent what looks like a dealer presentation on the coming V222 series 2014 Mercedes-Benz S-Class. There have been hints for years as to the kinds of technology the world's best-selling large luxury sedan will contain, and it appears those hints had some foundation. To be shown in Germany on May 15 before a launch window that runs from September to November this year, the evolutionary design will be built of aluminum and steel, using that lighter material for the front end, roof and "detached body parts."
Among the new options buyers will be able to choose are the Rear Seat Package with rear seatbelt airbags and active buckles that extend, a Warmth and Comfort Package with heated seats front and back, heated armrests and side panels, and power rear seats with active ventilation and memory function. There's a chauffeur seating option that comes with 10-way adjustable rear seats, an extendable footrest and folding tables in the front seatbacks.
Blatant technology will be on display via two 12.3-inch screens, one for the dash cluster and one for the COMAND infotainment screen on the instrument panel. The third generation of Nightview Assist Plus will be able to detect animals as well as humans, and the next generation of Surround View will provide high-res views all around the car. A touchpad and a color head-up display will arrive in 2015. It will be the first Mercedes-Benz to utilize LED lighting everywhere, inside and outside the car.