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Mercedes-Benz A45 AMG is Affalterbach's first big leap into the little pond

The recent history of AMG is turning out amped-up versions of Mercedes-Benz offerings that would hardly ever be mistaken for their sedate counterparts. Sure, you'd need to pay attention to pick a G-Class from the G63 AMG, but dual side-pipes are a quick giveaway. The Mercedes-Benz A45 AMG is not only a new era in Affalterbach's attention on smaller cars, it is probably also the most subtle transformation we can think of in the line-up.
Low and chunky enough in standard guise to make a sporting impression, the aesthetic makeover is confined to black trim around the lower rim of the hatch, black wheels with red brake calipers and a single, rectangular exhaust tip on either side of the diffuser. It's easier to make a positive ID inside, where the flat-bottomed steering wheel, red seatbelts and red-rimmed details say, "You know what I am..."
If the car is running, though, it won't take but a second. The 2.0-liter turbo spitting 360 horsepower and 332 pound-feet will grumble through a sport exhaust at idle, and bellow through the same on it's way to a 0-60 time of less than 4.5 seconds. And if you need something that looks a little harder - and you want those quad pipes - then the A45 AMG Edition 1 is the treasure you seek. There's a press release below for all the info you'll need until the hot hatch goes on sale in Germany later this year, and photos for the rest of us while we wait to find out if we'll get a chance to buy it.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.