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Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

Ecclestone wonders if F1's upcoming turbo V6s should get augmented sound [w/videos]

While every team on the Formula One grid is worried about making a good showing in this year's championship at the same time as they develop a brand-new car for next year's championship, Bernie Ecclestone and F1 circuit promoters have a different concern: how next year's cars will sound. The current cars use 2.4-liter, naturally-aspirated V8s that can reach 18,000 revolutions per minute and employ dual exhaust, next year's engine formula calls for 1.4-liter turbocharged V6s that are capped at 15,000 rpm and are constrained to a single exhaust outlet. Ecclestone and promoters like Ron Walker believe the new engines sound like lawnmowers and that the less thrilling audio will keep people from coming to races. If Walker's Australian Grand Prix really is shelling out almost $57 million to hold the race, every ticket counts. As a fix, according to a report in Autoweek, Ecclestone "suggests that the only way to guarantee [a good sound] may be to artificially adjust the tone of the V6s."
However, neither the manufacturers nor the governing body of F1, the FIA, think there will be a problem. Ecclestone fears that if the manufacturers "don't get it right" they'll simply leave the sport, but the only three carmakers and engine builders left next year, Renault (its 2014 "power unit" is pictured), Mercedes-Benz and Ferrari are so embedded that it would stretch belief to think they'd leave the table over an audio hiccup - if said hiccup even occurs. And frankly, these issues always precede changes to engine formulas, as they did when the formula switched from V10 to V8; fans, though, are probably less focused on the engines and more on the mandated standardization of the sport and the spec-series overtones that have come with it.
No one knows yet what next year's engines will sound like, but we've assembled a few videos below to help us all start guessing. The first is an engine check on an Eighties-era John Player Special Renault with a 1.5-liter V6 turbo, after that is Ayrton Senna qualifying in 1986 in the Lotus 98T that also had a 1.5-liter V6 turbo, then you'll find a short with a manufactured range of potential V6 engine notes, and then the sound of turbocharged V6 Indycars testing last year at the Indianapolis Motor Speedway. Any, or none of them, could be Formula One's future.

Daimler names Bernd Pischetsrieder to supervisory board

Some executives in the automotive industry stay with one company for their entire careers, while others bounce from one to the other, often leaving their indelible mark on each automaker at which they serve. Bob Lutz is certainly an example of the latter. So is Lee Iacocca, having presided over Ford and later charing the Chrysler board. Carlos Tavares was chief operating officer of Renault before being nominated as chief executive at PSA Peugeot Citroën. But as far as the Germans go, nobody's jumped from the leadership of one automaker to the next quite like Bernd Pischetsrieder - especially now that he's been named to the supervisory board of Mercedes-Benz parent company Daimler.
An engineer by training, Pischetsrieder started his career at BMW in 1973, eventually rising to the office of CEO after twenty years. There he remained until 1999, only to be dismissed after orchestrating BMW's takeover of the Rover Group (of which only the Mini brand remains in the company's portfolio, the other brands having been sold off after his dismissal).
The next year he was named chairman of Volkswagen's Seat brand, and rose to the chairmanship of the entire Volkswagen Group two years later. Despite a largely successful four-year tenure (that gave birth, incidentally, to the Bugatti Veyron), disagreements with supervisory board chairman Ferdinand Piëch saw him leave the helm at VW AG, focusing his attention on the Scania truck division. He's since been touted as a potential chief executive for Opel and for Continental, but neither potential was apparently realized.