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Next Mercedes-Benz C-Class to get diesel, hybrid versions

Mercedes-Benz is planning a more aggressive product strategy for its next-generation C-Class range. "We were fighting the 3 Series with two arms tied behind our back, and now we will change that," Steve Cannon, the automaker's US CEO, told Automotive News in a recent interview.
In addition to offering more body styles of the new C-Class, AN reports that the revamped Mercedes will also be offered here with hybrid and diesel powertrains. Currently, the C-Class comes in coupe and sedan variants, with only gasoline engines. The BMW 3 Series, however, is available as a sedan, coupe, convertible and wagon, and offers buyers the choice of gasoline, diesel (the upcoming 328d) or hybrid power.
Mercedes-Benz will show the next-generation C-Class at the 2014 Detroit Auto Show, with sales of the US-built sedan following in August. Coupe, convertible and hybrid models will follow in early 2015, and while diesel and all-wheel-drive versions are planned, no specific timetable has been released regarding availability.

Zetsche's CEO tenure extended through 2016 at Daimler

There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts of Dieter Zetsche and Thomas Weber, we are maintaining the important continuity at the top executive level." Bischoff also stated that that Zetsche has a plan to "further enhance Daimler's overall performance."
Over at Reuters, though, the three-year extension was seen as a lack of complete confidence in Zetsche's plans, since his contract was supposedly meant to be extended by five years. A spokesman said the board decided to extend executive contracts by only three years if the person was 60 or would turn 60 during the contract, but that was news to observers. Zetsche wants to make Mercedes-Benz the top selling luxury manufacturer globally by 2020, but has fallen to third place behind Audi and BMW. It hasn't held the top spot 2005, and investors judged it valued at half that of BMW at the end of 2012 once Daimler's truck business was subtracted.
Analysts cites the fact that Daimler stock hasn't bested its rivals but twice in twelve years, and that the company revised its profit target downward last year by nearly one billion euros, warning of stagnant earnings this year and will miss its original margin target for 2013.

Mercedes teams with Pebble for smartwatch tech

Most automakers have realized by now that a good infotainment system is a must-have feature for many buyers, and have, as a result, invested increasing amounts of time and money developing these technologies. But some automakers are going above and beyond in-car entertainment and navigation technology by focusing on wearable technology as well.
Nissan has emerged as one such company, developing its own alternative to Google Glass and performance-oriented smartwatch. But Mercedes-Benz is also putting itself at the forefront of wearable tech - not by developing competing products to those designed by dedicated tech companies, but by working with them. The German automaker, as we recently reported, is developing its own app for Google Glass, and is now doing the same with smartwatches as well.
Set to be unveiled at the upcoming Consumer Electronics Show in Las Vegas, Mercedes has collaborated with Pebble Technologies to develop the Digital DriveStyle app. The system will display tell its wearer where the car is, whether the doors are locked and if it needs fuel. Inside the car it'll alert the driver to potential hazards coming up on the road, while making functions like re-routing the nav system, controlling the audio system or activating Siri that much easier.