1969 Mercury Cougar Eliminator on 2040-cars

Auto blog

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Report: Last Mercury for retail business built on Sunday

Ford is already well into winding down its Mercury line, and the autoamker has announced that the very last of the soon-to-be dead brand's products built for retail sales was manufactured on Sunday, October 3. The final Mercury Mariner rolled off of the assembly line at the company's Kansas City facility, putting an end to a brand with over 70 years of history behind it.
Even after the Mariner heads off into the automotive sunset, Ford says that it will continue to manufacture a handful of Mercury models for fleet and government service for a while longer, though mum's the word on how long we can expect that practice to continue.
Interestingly enough, according to USA Today, most incentives on Mercury vehicles have all but dried up, even as the brand's August production increased by 120 percent compared to July's figures. Instead of cash on the hood, some areas are offering no-cost maintenance or similar programs. Even so, Mercury has continued to out-sell Lincoln right to the end - besting Ford's luxury arm's sales by nine percent in August.

Translogic drives wood-burning Mercury Beaver XR-7

You read the title right, we're talking about the Mercury Beaver XR-7. No, Mercury never officially built a car called the beaver. This is the brainchild of upstate New Yorker Chip Beam, who owns and operates Beaver Energy, LLC. It runs on gases created by wood pellets fermented in a 2,400-degree furnace and fed to a supercharged Ford 4.6-liter V8.
By all accounts, it gets down the road just fine, and has pretty close to full power. The best part is, you can grow the fuel yourself and avoid patronizing big oil, if that's your thing. The only drawback that we can see to the Mercury Beaver XR-7 is the PVC pipe jungle occupying the space that would be the trunk under normal circumstances.
Still, if you're willing to smell like a mountain man and look like a bad Back to the Future knockoff, this ride is right up your alley. Click past the jump to see Translogic's take on this modified Merc.