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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini could go even bigger with next Countryman

We recently reported that the new family of Minis could balloon from eight models to ten or more, but it's not only the model line that's expected to grow: so too could the largest model itself. That, of course, would be the Countryman, which is already bigger than anything else ever to wear the Mini badge. But if you think the current Countryman is already big enough, the latest reports suggest that it could get even bigger. Apparently parent company BMW feels a larger Mini crossover would better compete with more mainstream models in the marketplace.
The Countryman, however, will only be one of the new variants to spin off of the new third-generation Mini. Expect the new Hardtop hatchback introduced in LA to be followed by a new Cabriolet, Roadster, and Paceman. A five-door version of the base hatchback will also join in addition to the new Clubman, which is tipped to get a split tailgate instead of the single hinged aperture on the current model. The jury's still out on the Mini Coupe, which has largely failed to impress, while a convertible crossover could be back in the mix along with the rumored plug-in hybrid version.

Mini stretches out with new Hardtop 4 door [w/video] [UPDATE]

UPDATE: Information on US availability, specification and nomenclature added to the updated text below.
Few automakers have managed to spin off as many variants of essentially one vehicle as Mini has. The second generation produced even more versions than the first, and now that the third generation is upon us, the process is starting all over again. The jury may still be out on whether parent company BMW will roll out as many body-styles of this latest Mini as it did with the last, but here's our first indication.
Following the introduction of the new three-door Mini hatchback at the LA Auto Show, the Anglo-Saxon marque has introduced a new five-door model. Or four-door, depending on which Mini office you're speaking to: while this new model - an addition to the lineup and not a direct replacement for anything previously offered - is called the Mini 5 door by the factory, here in the US it's called the Mini Hardtop 4 door. Whatever you call it, though, this new Mini is essentially the same as the three-door model (or two-door model with a tailgate), only with - you guessed it - two extra doors. The new Clubman will be a separate model altogether.