2003 Mini Cooper S Electric Blue on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini stretches out with new Hardtop 4 door [w/video] [UPDATE]

UPDATE: Information on US availability, specification and nomenclature added to the updated text below.
Few automakers have managed to spin off as many variants of essentially one vehicle as Mini has. The second generation produced even more versions than the first, and now that the third generation is upon us, the process is starting all over again. The jury may still be out on whether parent company BMW will roll out as many body-styles of this latest Mini as it did with the last, but here's our first indication.
Following the introduction of the new three-door Mini hatchback at the LA Auto Show, the Anglo-Saxon marque has introduced a new five-door model. Or four-door, depending on which Mini office you're speaking to: while this new model - an addition to the lineup and not a direct replacement for anything previously offered - is called the Mini 5 door by the factory, here in the US it's called the Mini Hardtop 4 door. Whatever you call it, though, this new Mini is essentially the same as the three-door model (or two-door model with a tailgate), only with - you guessed it - two extra doors. The new Clubman will be a separate model altogether.

2014 Mini Cooper interior spied uncovered in China

As we approach the November 18 debut of the new Mini Hardtop, the trickle of news is starting to increase. We've already shown you the exterior of the new hatchback, and now we can show you the interior. These images, captured by Car News China, show a cabin that maintains a few key Mini styling items, but is a fairly progressive evolution of the current R56 model.
Mini's most iconic interior treatment, its center-mounted speedometer, is now gone. The new speedo sits atop the steering column, flanked by a (too tiny, in our opinion) tachometer. In the speedometer's former position are the radio controls. Our friends in China put it best when they say, "The large dial is much uglier than before." There's a mass of buttons and unfriendly black plastic that, at first glance, look far cheaper than the rest of the cabin. Of course, we'll wait to see how this is all ironed out for the production-spec car.
The other parts of the interior, however, look quite good. There's a small bank of toggle buttons at the bottom of the center stack, and the checkerboard dash insert looks clean as well. The seats sport extensions for the bottom cushions, meaning there'll be the option of more support for drivers with longer legs. GTI fans might also notice the plaid bolsters on the seats. Mini's treatment is a bit more subtle than what you'd see on a Volkswagen, though.