2004 Mini Cooper S on 2040-cars

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Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini forgets to bring car to LA, shows Citysurfer concept scooter

See that red thing? It's the Mini Citysurfer Concept. It is not, in case you were wondering, an automobile. Yet despite this apparent shortcoming, Mini has placed it on a plinth at the 2014 Los Angeles Auto Show.
The electric scooter weighs in at 40 pounds, can hit 15 miles per hour, cover 10 to 15 miles and can be folded up and charged in the trunk of a Mini Cooper (or any other vehicle with a 12-volt outlet and a roomy enough cargo area). According to the British marque, these qualities will give the scooter's owner the "spontaneous and convenient mobility even in those sections of an urban area not accessible to motorized vehicles."
It's not terribly difficult to see the appeal, as Mini explains it. With urban congestion becoming an increasingly serious problem - and some cities beginning to ban cars outright - the idea of an easy to charge and easy to stow runabout is extremely attractive. That's doubly true in the case of the Citysurfer, which is rather well equipped, as far as scooters go.