2007 Mini Cooper S Mellow Yellow & Black Coupe 6 Speed Manual Transmission on 2040-cars

Auto blog

2015 Mini Countryman getting mild facelift for NY

Mini has introduced three generations of retro hatchback since its revival in 2001, with numerous bodystyles spun off that core model. But the Countryman has always stood apart from the rest (save the Paceman which was in turn spun off of it). The Mini crossover is bigger than the rest of the lineup, has more doors, more driven wheels and a familiar yet different look.
There's an all-new model in the works, set to share its architecture with BMW's own front-drive family. But that's still a couple of years away, so to keep the Countryman looking fresh, Mini is reportedly preparing to roll out a mildly facelifted version at the upcoming New York Auto Show.
As we're still awaiting confirmation from the automaker, few details on the updated Countryman are available at this point, but word has it that it will only include some minor cosmetic enhancements to the interior and exterior of the vehicle. Just how comprehensive those updates will be, and how many of them will be derived from the latest Mini Cooper hardtop remain to be seen, but with the NY show just a week away, it won't be long before we find out.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

BMW shuffles chairs in its design department

BMW Group has made some changes to its design team since August 1, and has shuffled top personnel to different positions at BMW Design, Mini Design and Rolls-Royce.
The BMW Design team led by Karim Habib (middle, right) gains a new head of Exterior Design in Domagoj Dukec (right), who has worked for the exterior design team since 2010 and shaped the Concept Active Tourer.
Oliver Heilmer (left), who has worked for BMW's interior design unit since 2000 and designed the 5 Series interior, replaces Marc Girard as head of Interior Design BMW Automobiles. Marc Girard goes to manage BMW's subsidiary design group, BMW DesignworksUSA.