One Of A Kind Mini Cooper S Convertible on 2040-cars

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Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

Mini might not replace Paceman, Coupe, Roadster

Nobody could argue at this point that Mini (like its parent company BMW) has not mastered the art (if you could call it that) of filling every niche with its own model. But with the third generation of Mini now upon us, some of the company's strategists are asking themselves what the point is of it all.
The outgoing second-generation Mini spawned too many variants to count. So far the new model has only surfaced in hatchback form, but the brand may roll out quite as many variants this time around. Instead it is looking at its lineup in terms of pillars.
The quintessential hatchback we've already seen would be one pillar. The Countryman crossover would be another. And the production version of the new Clubman concept which Mini displayed in Geneva would be a third. A convertible based (like the existing one and the one that came before it) on the hardtop hatchback is likely to follow, but don't expect too many other versions.

2015 Mini Cooper Hardtop officially revealed

There are occasions in life when something happens in the outside world and I think, "Damn. I wish Dad was here so we could talk about this."
In the past 13 years, that's happened every time Mini unveils a new model. And that's been quite often in the 12 years since the car was reintroduced - it has expanded to include seven different models, which is a testament to how quickly the updated Mini caught on. My Dad, who passed away in 1996, loved the brand. His first car was a Mini, and he'd race it in illegal rallies around the Irish countryside in his 20s, before he emigrated to the US and tried to (mostly) stay on the right side of the law.
Mini released photos and specs for the third-generation "original" hardtop car today. The company had to slap in the term "original" in there to differentiate it from the Convertible, longer-wheelbase Clubman, Countryman crossover, Paceman three-door crossover, Coupe and Roadster. Coming out with that many nameplates in 13 years is unprecedented growth for a company that's essentially brand-new in the US.