1995 Mitsubishi 3000gt Sl 3.0l V6 Automatic on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Limited-edition Mitsubishi 311RS Evo X coming to Minneapolis Auto Show [w/video]

It's not terribly often that we have news to report coming out ahead of the Minneapolis Auto Show. We say that not to disparage the Twin Cities, which are lovely, but new product reveals are few and far between for the show. This year, however, it seems that event will play host to the debut of a rather special limited edition Mitsubishi Lancer Evolution X. Though not coming directly from the Mitsu factory, we think the 311RS shows loads of potential for Evo fanatics.
The 311RS is the brainchild of circuit racer Ryan Gates, who has apparently spent the last three years developing what he believes is an Evo perfect for both racing and road driving. Starting life as a bog-standard Evo X, the Gates team has swapped out the factory intake, intercooler and exhaust system for more potent AMS pieces; resulting in output figures of 353 horsepower and nearly 359 pound-feet of torque. A new suspension from JRZ, brakes from Girodisc and 18-inch custom Rays wheels shod with high-performance Nitto tires represent significant updates to the underpinnings, as well.
Of course, the 311RS is also rocking a full body kit, too, with a more aggressive front air dam and a subtle lip added on to the stock rear wing. The blue and white racing livery, with matching blue wheels, looks racy without being too childish, we think.