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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

Mitsubishi readying Outlander refresh

Mitsubishi has a big secret to keep under wraps when it comes to the looks of its refreshed Outlander crossover. Our spy shooters recently caught it testing in Germany, and the CUV had enough buckles, straps and snaps covering up the front end for the vehicle to fit in at an S&M party for cars. The rear was hidden just as thoroughly, too.
Given the areas that Mitsubishi's engineers are obscuring, it seems safe to assume that the Outlander is getting a heavily revised front end with redesigns for the grille, front bumper and possibly hood. The lights might be reshaped too, judging from these photos. The changes are just as hard to spot at the rear, but you can make out the shape of the taillights. They appear more rectangular than the current model, and the bumper looks more angular, as well.
This is likely our first glimpse of the of the major restyle for the Outlander that Mitsubishi execs told Autoblog about in July. The interior is also getting an update to improve interior material quality, we were told. The revisions are supposed to coincide with the launch of the PHEV model in the US at roughly the same time.