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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi Mirage bows in Montreal without a name, Canadian sales promised

The Detroit Auto Show had plenty of major debuts for North American car buyers, but the Montreal Auto Show is being used for the North American debut of a new subcompact hatchback from Mitsubishi. Although this car is unnamed, it is almost identical to the redesigned Mirage we saw back at the 2011 Tokyo Auto Show (and has been on sale in Asian markets such as Thailand since last year), but it is unclear if the car will carry this name when it goes on sale for our neighbors to the north starting this fall.
Aside from a slightly less annoying shade the of green we saw the car painted in at the Tokyo show, there are a few changes made for the car's Canadian debut. The biggest difference is that it is almost three inches longer, which is likely a result of the new rear fascia that is also visually different with some altered lines and small, circular reflectors. Other changes include a bigger three-cylinder engine (with a 1.2-liter displacement instead of the Tokyo car's 1.0-liter engine) and headlights that have new amber lenses for side reflectors.
There is still no word as to whether or not we'll see this new car in Mitsubishi's US lineup anytime soon, but it does seem like a good competitor against cars like that Mazda2, Chevrolet Spark and Hyundai Accent.

Fiat taps Mitsubishi for European pickup

Mitsubishi is often derided in the US for its relatively boring lineup, Lancer Evolution aside, but the company is on the upswing worldwide, recently posting record global operating profits. The Japanese automaker may get a further boost in the near future from a rumored pickup truck deal with Fiat.
According to insider sources speaking to Automotive News Europe, Mitsubishi would reportedly build a variant of its widely respected L200 pickup truck for the Fiat Professional brand in Europe and Latin America starting in 2016. The L200 is larger than the Fiat Strada front-wheel-drive pickup already available in those markets, and it's available in rear- and four-wheel-drive configurations. The idea of adding a midsize truck to the commercial lineup was in the Fiat-Chrysler Automobiles five-year plan, but it didn't include any mention of a partnership to build it.
At first blush, the Mitsubishi agreement seems like an odd move, given that Fiat already owns pickup truck specialists Ram. However, according to ANE, the company had at one time planned to use a version of a new Dodge Dakota pickup for duty in Europe and Latin America, but the model never came to fruition.