2011 Mistubishi Endeavor Ls Awd on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi planning three all-new concepts for Tokyo show

Even with new models like the 2014 Outlander and Mirage in its stable, Mitsubishi could sure use a little excitement injected into its lineup. Fortunately, it looks like a trio of concepts headed to the Tokyo Motor Show could finally help spark some enthusiasm for the troubled automaker.
All we have to go on right now is a pair of teaser images for the three concepts, but it does reveal a possible new design language for Mitsubishi. The Concept GC-PHEV (shown above) is a fullsize, plug-in utility vehicle, and it could very well be a harbinger of the Montero/Pajero replacement that we heard about earlier this year. Mitsubishi will also unveil a compact plug-in crossover called the Concept XR-PHEV designed to look like a "sport coupe" as well as the Concept AR compact MPV, which will utilize a small-displacement, turbocharged engine.
There is still no word on the next-gen Lancer, Galant or subcompact sedan mentioned in recent reports, but the announcement below does show promise for Mitsubishi's lineup of plug-in cars.

Mitsubishi Lancer, Outlander Sport named 2013 IIHS Top Safety Picks

The Insurance Institute for Highway Safety has added a pair of Mitsubishi models to its ever-growing list of 2013 Top Safety Picks, giving the prestigious safety award to the 2013 Outlander Sport and Lancer (sedan and Sportback). Both models make a return visit to the list, but with 117 cars now on the list and IIHS crash standards getting tougher just about every, this is big news for the small Japanese automaker.
Among small SUVs, the Outlander Sport is just one of nine vehicles in this segment to be named a Top Safety Pick, while the Lancer's name is surrounded by 28 other compact coupes, sedans and hatchbacks in the highly competitive small car segment. The Top Safety Pick status does not apply to the Lancer's Ralliart or Evolution variants, and neither the Outlander Sport nor the Lancer were subjected to the new small frontal offset crash test that would have resulted in the new Top Safety Pick+.
Scroll down for Mitsubishi's press release.