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This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.

Mitsubishi scores record global operating profits

In the minds of many auto enthusiasts, Mitsubishi has become an afterthought. It has transformed from a company known for its turbocharged, all-wheel-drive rally machines into an automaker with a very boring lineup. Maybe we are being unfair, though. While the company doesn't have much of a performance presence anymore, the Japanese brand is doing quite well financially.
According to Reuters, Mitsubishi Motors had an operating profit of 123.4 billion yen ($1.2 billion) worldwide for the fiscal year that ended in March. That's twice as much as last year and a new all-time record for the Japanese automaker. It's even paying dividends to investors for the first time in 16 years, and its expected profit of 135 billion yen ($1.3 billion) in the new fiscal year matches a goal it had set for itself to achieve two years from now.
The automaker currently focuses much of its efforts on Southeast Asia, which accounts for about a quarter of its sales. It will put even greater attention there in the coming years with more local production, according to Reuters.

Mitsubishi Outlander PHEV is world's first production plug-in hybrid CUV [w/video]

Though Mitsubishi first showed us the form of its 2013 Outlander in Geneva a while back, the company saved its plug-in hybrid crossover for this week's Paris Motor Show soiree.
Mitsubishi is quite proud to offer what it says is the world's first production PHEV utility vehicle, a new model that makes use of established technologies within the company. Learnings from the company's i-MiEV electric car have worked there way into a vehicle that can travel up to 55 kilometers (34 miles) on lithium-ion battery power. Two electric motors independently power the front and rear wheels of the Outlander, while the gasoline-powered engine can be used as a generator for the motors, or to power the vehicle directly. The target combined fuel economy for the Outlander PHEV is 61 km/liter, or roughly 143 miles per gallon.
The Outlander PHEV will be introduced in the Japanese market in the first part of 2013, with European and North American markets to follow on. There is no word about an on-sale date, but while you're pondering the possibilities, check out an official video by scrolling down and peruse our high-res image gallery.