2002 Mitsubishi Lancer O-z Rally Edition 4dr Sedan 4 Cyl on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Evo successor on hold?

Just take one look at Mitsubishi's latest vehicles, both concept and production, and it's obvious that fuel economy - not performance - reigns supreme. With this in mind, it shouldn't be too much of a surprise that Caradvice.com.au is suggesting that Mitsubishi is putting development of future performance models (like the 2013 Lancer Evolution GSR shown above) on hold as the company focuses on electric and plug-in vehicles.
In speaking with Mitsubishi managing director of product projects Ryugo Nakao at the Tokyo Motor Show, the publication says that the entire Lancer redesign is on hold, meaning that the aging Lancer Evo and Ralliart will have to contend with fresh performance models like the Volkswagen GTI and Subaru WRX. That being said, the article doesn't completely shut the door on another Evo - in fact, it goes on to indicate that when a new generation does hit the streets, it will almost certainly do so with some sort of electric-assisted powertrain, an oft-repeated rumor that got its legs as early as 2010.

1,400 Mitsubishi vehicles lost in shipping tragedy

A cargo ship carrying 1,400 Mitsubishi vehicles from Japan and Thailand collided with another vessel off the coast of Belgium and the Netherlands yesterday. The 485-foot Baltic Ace was carrying cars from Zeebrugge, Belgium to Kotka, Finland when it collided with the 439-foot Corvus J. While the Corvus J sustained damage during the incident, it is not in danger of sinking, and its 12-man crew is currently still on board.
The Baltic Ace, meanwhile, went under. Three ships from the Royal Dutch Sea Rescue Organization, two navy vessels, four helicopters and one coastguard aircraft spent the evening searching for survivors, but rough seas and high winds hampered the effort. Eighteen of the Baltic Ace's crew, including the captain, were rescued after being found in life rafts, but six remain missing. The search for survivors has officially been called off.
The collision occurred in one of the busiest shipping lanes in the North Sea, and the managers behind the Baltic Ace said they believed human error was to blame for the incident. Dutch police are currently looking into whether or not they can investigate the sinking despite the fact that the collision took place outside of the country's territorial waters.