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Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.

Mitsubishi Attrage brochure reveals additional looks, info

If you're keen to get a closer look at the upcoming Mitsubishi Attrage global sedan, we've got good news for you. A handful of brochure images have made their way to the web courtesy of IndianAutosBlog.com, complete with driveline details. The compact car looks to have its teeth set on taking a chunk out of the Nissan Versa. The Attrage will launch in Thailand with a 1.2-liter three-cylinder engine good for 76 horsepower coupled to either a five-speed manual transmission or a continuously variable transmission. The combination should yield a range of around 570 miles with an 11 gallon tank. We'll save you the math: that's over 50 miles per gallon, though we wouldn't be surprised to see a more powerful, less efficient engine show up on the US-spec model. Buyers can also enjoy snazzy 15-inch alloy wheels.
Expect to find a rearview camera, push-button start, Bluetooth audio and automatic climate control indoors. This information gives us a pretty good idea of what we can expect from the car once it touches down here in the US, though final details - including powertrain - remain likely to change somewhat.

Mitsubishi Evo snow frolic caught by aerial camera

Guido Tschugg is a professional mountain biker and a Red Bull-sponsored athlete in downhill and four-cross. He's also a fan of the Mitsubishi Lancer Evolution and drifting in the snow, and with the help of filmmaker Mario Feil and drone videographers airv8, the rally car and the powder are combined to glorious effect.
We could continue talking about it, but that would delay you from enjoying the two minutes of frosty beauty in the video below.