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Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.

Mitsubishi debuts Concept CA-MiEV, a new suburban EV with a 186-mile range

Mitsubishi is stretching the electric jellybean. For years, the i-MiEV was regular presence at Mitsubishi's auto show booths around the world, and the car rightfully earned its nickname because of its rounded shape. Today, at the Geneva Motor Show, Mitsubishi finally unveiled a version of the i-MiEV that looks much more more at home among the alternative-powertrain car fleet of the near future.
But there's more being elongated here than just the shape. The official range of the standard i (as the i-MiEV is known in the US) is 62 miles. The Concept CA-MiEV - where the CA stands for Compact and Advanced - is supposed to be able to go 300 kilometers (186 miles) from a 28-kWh lithium-ion battery and lightweight 80-kW motor/inverter/charger unit. This is kind of astonishing, given the range estimates of other compact and midsize EVs on the market today - most are in the 80-100-mile range. Of course, the specific test used to get the 186-mile result matters, too, since the regular i received 98 miles on the LA4 driving cycle range. The US-i has a 16-kWh pack.
The increased distance means that Mitsubishi is talking about the Concept CA-MiEV as the "suburban EV," with enough range for "about one week of driving for an average European driver." If you need more, Mitsubishi hints that the flat battery pack leaves room for a range-extender. Add in convenience features like WiTricity wireless charging and the ability for the car to send an emergency email if it's stolen, and you've got the commuting vehicle of the future. With a coefficient of drag of just 0.26 and boomerang lights, of course.